Pillars Of Aviation Summit To Identify Strategies To Improve Industry In Asia Pacific


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Pillars Of Aviation Summit To Identify Strategies To Improve Industry In Asia Pacific

Shane Nolan 
  May 30, 2010 - In the wake of the global aviation disruption caused by the volcanic ash cloud hovering over Europe, business information group naseba will host the Pillars of Aviation (POA) Summit in Malaysia next month.

This exclusive summit will be held in the Palace of the Golden Horses in Kuala Lumpur, from June 28th – 29th 2010 to tackle topical challenges and produce strategies for the future success of the industry in Asia Pacific.

Tengku Dato’ Azmil Zahruddin Managing Director and Chief Executive Officer of Malaysia Airlines, the official carrier of the summit said, “The aviation industry is constantly facing challenges in this environment of increasing liberalization, economic uncertainty and high fuel prices. POA is a unique platform to address these challenges in order to develop strategies for sustainable growth into the future".

Azmil added that in the light of recent events, POA could not have come at a better time. “This summit is essential to discuss the reverse economic trends from last year and the impact of natural disaster on our industry, as well as a host of other industry related issues.

"On the tourism front, we are also pleased that the summit will be hosted in Kuala Lumpur as it presents us with a great opportunity to showcase Malaysia as a destination with a myriad of attractions,” he said.


In addition to addressing the recent crisis, POA is the only platform dedicated to aviation developments and creating unparalleled opportunities for strategy, investment and ROI. The event will gather government authorities, airports, airlines, civil aviation authorities and aviation experts to focus on topics specific to the APAC region and will analyze challenges as well as welcome emerging aviation markets to create a surge of opportunity in the region.


Malaysia Airlines is not the only organization to recognize the region’s potential as an aviation hub. According to a global industry intelligence provider Aviation Today, the Asia Pacific, which covers Japan, Korea, China, Australia and India, accounts for more than 8,300 flights and 1.2 million travelers daily.

Further statistics from Aviation Today suggest that between now and 2028 Asia Pacific air travel is expected to grow from 32 percent to 41 percent of the world market. In order to meet this demand aircraft manufacturing giant Boeing says the region will require 8,960 new commercial jets valued at approximately US$1.1trillion.

In response to the potential of this multi-billion dollar industry, POA is built on four central elements, all critical to sustaining growth - government; knowledge; finance and commercialization. Based on these four elements, the summit will cover the importance of government regulations, incentives and support, research and development, investment opportunities and how to turn these opportunities into worthwhile investments.

Nicholas Watson, Managing Director of naseba, commented “The summit couldn’t have been timelier. Despite the recent challenges, in the form of natural disaster and economic crisis, things are looking up; but the industry needs to remain focused in order to make a complete and successful recovery. What we are seeing in the Asia Pacific is a unified effort from all sectors to ensure that the industry works together for the future benefit of the region.”

In addition to the partnership with Malaysia Airlines, the summit will be hosted in collaboration with Malaysian Airports Holding Berhad and endorsed by the Department of Civil Aviation Malaysia.
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