JetBlue Latin Concert Series Kicks Off With Shakira


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JetBlue Latin Concert Series Kicks Off With Shakira

By Daniel Guevarra

September 25, 2010 - JetBlue Airways announces the beginning of the JetBlue Latin Concert Series at South Florida's BankAtlantic Center which will start today, Saturday, September 25 at 8:00 PM, with a concert by globally-renowned Colombian artist Shakira.

Shakira Isabel Mebarak Ripoll known professionally as Shakira is a Colombian singer, songwriter, musician, record producer, dancer, and philanthropist who emerged in the music scene of Latin America in the early 1990s.

Born and raised in Barranquilla, Colombia, Shakira revealed many of her talents in school as a live performer, demonstrating her vocal ability with rock and roll, Latin and Middle Eastern influences with her own original twist on belly dancing. Shakira is a native Spanish speaker and also speaks fluent English and Portuguese and is proficient in Italian.


The Live Nation-produced tour is the first in a series of JetBlue's ongoing partnerships with Sunrise Sports & Entertainment, as the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship.

JetBlue, along with Sunrise Sports & Entertainment have teamed up to create the JetBlue Latin Concert Series, which will consist of a series of BankAtlantic Center events from now through the 2010-2011 season. The series will kick off with Shakira and will be followed by additional artists and concert dates, to be announced in the coming weeks.

"JetBlue is proud to partner with BankAtlantic Center to bring what is sure to be an amazing concert series for the community of South Florida," said Marty St. George, senior vice president of commercial and marketing strategy at JetBlue. "Fort Lauderdale is one of JetBlue's most important cities and we're excited to deliver as great an entertainment experience here on the ground as we do on-board."

"The JetBlue Latin Concert Series is yet another unique element to JetBlue's innovative partnership with SSE," said SSE president & COO Michael Yormark. "It also stands as the latest example of how SSE is willing to break the mold to activate partnerships and provide sponsors with incredible exposure and maximum return on investment."


Shakira, one of the most exciting and successful global artists in recent history, with more than 214 award nominations and more than 50 million albums sold worldwide, has announced her 2010 global tour and her highly anticipated return to North America.

JetBlue Airways has enjoyed a long-term and successful relationship with South Florida: its first flight arrived to Fort Lauderdale in February of 2000 and now more than 850 crewmembers make part of the JetBlue South Florida family, who are proud and committed to its extensive network there.  The airline offers service to 18 nonstop destinations from its focus city at Fort Lauderdale, including direct service to Cancun, Mexico; Nassau, Bahamas; Santo Domingo, Dominican Republic; and San Juan, Puerto Rico.


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